I am an executive business leader in the global chemical industry, with more than three decades of experience connecting technical innovation, commercial strategy, customer value creation, and profitable growth across LATAM and global markets.

My career has been built at the intersection of specialty chemicals, coatings, adhesives, epoxy systems, construction materials, energy infrastructure, and advanced materials. I have worked with leading global organizations including Westlake Epoxy, Hexion, PPG, BASF and DuPont, developing deep expertise in technical sales, market development, strategic accounts, distribution channels, innovation adoption and cross-functional business leadership.

My core value proposition is helping chemical businesses transform technical capabilities into measurable business outcomes: revenue growth, margin protection, portfolio expansion, customer loyalty, specification wins, channel optimization, and long-term strategic partnerships.

I bring a rare combination of technical depth and executive business perspective. I understand the chemistry, the application, the customer process, the value chain, the financial impact, and the strategic choices required to compete in demanding B2B industrial markets.

Areas of executive focus:
• P&L management and profitable growth
• Specialty chemicals strategy
• Coatings, adhesives, epoxy and construction markets
• LATAM and global market expansion
• Technical sales and key account management
• Distribution strategy and channel governance
• Innovation, sustainability and portfolio positioning
• Customer-centric value creation
• Board-level strategy, risk and industry insight

I am also the founder of ChemWorld Insights, a thought-leadership platform dedicated to strategy, innovation, sustainability and market intelligence for the global chemical industry.

My long-term mission is to help organizations in the chemical value chain make better strategic decisions, accelerate innovation adoption and build more resilient, profitable and sustainable businesses.