Max Reply

Amsterdam, Netherlands

Max Reply

Amsterdam, Netherlands

Early 2000 I started a company named MaxFoodmarket, operating in the Netherlands. As one of the first greenfield organisations we focussed on creating a profitable business model for home deliverance of online groceries combined with non-foods. Within the management-team very experienced people enabled us to develop a sophisticated logistics model, challenging our ICT partners to go beyond their limits.

I couldn't get far enough in weekly revenues to make it profitable in those days, 2002. Times have changed. Many people showed interest in our businessmodel, marketingstrategy and businessfacts. I have decided to share all my knowledge in this matter. So hopefully it can help others in improving their business.