Max Ciccotosto is the Founder and CEO of Wishpot Inc. Wishpot is the leading social commerce platform for retailers, publishers and consumers. The Wishpot services are used by more than one thousand retailers in the US and Europe. Max also serves as Venture Partner for H-Farm Ventures and is on the board of Zooppa and Thounds. Before Wishpot Max spent seven years at Microsoft before returning to his entrepreneurial roots. At Microsoft he worked in mobile and email technology where he was granted four patents. Max holds a degree in Telecommunication Engineering from University of Bologna and Master in Electrical Engineering from UW.