Max Compton

Sydney Area, Australia

Max Compton

Sydney Area, Australia

TV direct response pioneer, Max is the TV Advertising Lead Generation Guru in Australia.

Max Compton originated the 'pay for leads only' concept in direct response daytime TV. His 30 years experience in the industry began with TV media sales (Channels 7 and 10).

Max understands the system and how it works and has built up a network of contacts to maximise value for his clients.

In 1995,quick to see the enormous potential of TV for direct response sales, he formed Infobreak — which produced and ran over 1,000 direct response spots, many of them sales record-breakers.

Max then created Risk Free TV in 2005: where clients only pay for results (sales leads) and he picks up the expensive part, broadcast media cost. That's not only an Australian first, it's a world first!

Max also believes you shouldn't have to pay heaps to produce a TV spot you may only run a few times at huge cost, and provides cost effective, tailored production solutions giving you high impact, lead generating material - which you can also use on your website.

From concept to broadcast, you get a customised TV Lead Generating solution, designed to provide the highest quality leads — the ones that convert to sales.

  • Work
    • Risk Free TV