Max Goff

Consultant, Data Scientist, and Software Engineer in Madison, MS

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If there's hope for humanity it's in software.

If we are to boldly go where no one has gone before, we're going to have to figure out how to get through the rest of the 21st century relatively intact, and somehow avoid the seemingly inevitable traps. When burgeoning populations battle over dwindling resources, it seems to me that "software" -- as a metaphor for ephemeralization (i.e.: increasing productivity) -- is our best hope short of divine intervention or ET invasion.

So there you have it ... I happen to be a big fan of software. I've been a developer, evangelist, and unapologetic proponent of software development, developer culture, and the potential for all the great stuff yet to come that Moore's Law cum the Network Age has in store.

I also have a penchant for seeking out marketing excellence. I love it when it's done well.

I've been the CMO for a software company and the CTO of a marketing start-up, a developer and software evangelist, a leader, a follower, an author, a teacher, an entrepreneur, and a mentor.

And with any luck, I'm just getting started.

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  • Work
    • Frequently
  • Education
    • M.B.A. -- U of San Francisco
    • M.S.A. -- U of Phoenix
    • Computer Science -- Fordham U
    • English -- U of Utah