Hong Kong, China
Max was hired to bring BlueCurrent Group to Greater China. He leads a fully integrated digital team that works through various Omnicom agencies to consult in social media, search, public relations and display advertising across mainland China and the APAC region for clients such as Groupon, Abbott, Intercontinental Hotels, Mattel, Huawei, Fox, Hitachi, Bosch, Disney, Harrow, Estee Lauder.
Max is a regular speaker at SES and has had senior leadership roles in Marketing (PPC/SEM, SEO, Social Media) and Analytics for News Corp subsidiaries. While executing the global search strategy Max has been involved in Product Development, Product Management, User Interface decisions, Marketing, Editorial and IT decision-making across a wide spectrum of industries.