Brand Strategy in California
Narrative-focused, data-driven writer and brand strategist
Max is a widely published, cited and translated journalist and columnist whose articles, photos and narrated videos on consumer and enterprise technology, venture capitalism, sex and robots, political chaos in Mexico, municipal bankruptcies in California, bullets in Colorado, bullet trains to Nowhereland, commercial real estate, the Panama Canal and logistics, architecture and engineering, big data, good cops, bad cops, artificial intelligence, employment, consumer, antitrust, IP and securities law, energy policy, and Los Angeles society and government have attracted tens of millions of readers to The Wall Street Journal, CBS Interactive's CNET and Village Voice Media's LA Weekly, among other established print and digital publications.
Most recently a venture capital and technology reporter and columnist for CBS' CNET--the world's most visited consumer tech website--and a contributing commercial real estate columnist and reporter for The Wall Street Journal, Max is the winner of three professional journalism awards, including 1st place for Best Business Story from the California Newspaper Publishers Association in 2014 and Best News Story from the Foundation for Biomedical Research in 2009.
He has freelanced for HBO Sports and been published by the Miami Herald and El Universal, Slate, Corporate Counsel, the New Jersey Law Journal, Law Technology News and the American Lawyer.
And Max's work has been featured on Drudge and Curbed; promoted by the New York Times; referenced by the Reason Foundation and the Washington Post; cited by Penguin's 2013 book, "The Fate of the States: The New Geography of American Prosperity," Princeton University Press' 2014 book, "Why Government Fails So Often and How It Can Do Better," and CQ Press' 2016 college textbook, "Managing Urban America," among others; written about by NPR's KPCC, KCRW and KQED, the Los Angeles Times and Harvard University's Nieman Lab; and translated by The Wall Street Journal into Chinese, Portuguese, Spanish and German.
He studied economics at Georgetown University and politics at the Columbia University Graduate School of Journalism.