MAXWELL TWUM

Minneapolis, Minnesota, United States

As an aspiring Advertising and Marketing professional, I am searching for opportunities that will allow me to implement my passion for strategy, curiosity, creativity, and innovation.

As a senior at the University of Minnesota, I have been studying Professional Strategic Communication through the Murphy School of Journalism and Mass Communication. During my time here at the U of M I have worked through a number of large projects, including an analytics driven strategy consultation for the American Craft Council which worked to revitalize their digital presence. Through strategic positioning, our work helped strengthen their core online identity whilst maintaining their primary goal of pulling in a younger demographic.

For my senior project, I am currently working to develop Best Buy's 2015 Back to School campaign. From research to strategic planning and creative development, my team and I have built this campaign from the ground up with goals to revitalize Best Buy's image in the eyes of millennials and reposition the brand overall as a destination rather than a marketplace.

In my free time, you will find me pursuing my passions. I enjoy playing disc golf with friends, woodturning custom pens in my workshop, restoring and riding my classic mopeds and scooters, and most recently, immersing myself into the world of r/c multi-rotors as I begin my first quadcopter build.

I might not know everything, but I'm curious enough to learn just about anything, and I can't wait to see where this passion, drive, and insatiable thirst for knowledge and new experiences might take me in both my personal and professional futures.

If you would like to learn more about me, be sure to take a look at my social media accounts and resume linked below.

  • Education
    • University of Minnesota - Twin Cities