We all like to be unique. It is the same with businesses. They want to be identified as someone special, someone unique. There is a form of advertising that allows companies to be unique. It is branding.
What is branding? Since the beginning of retail businesses there has been a need to market one’s product by means of branding. Companies what to stand out from their competitors. It is the same in nature. Each snowflake is completely unique from the other. We as business owners are much like a snowflake. We want our business to stand out and be different.
Though at times we as businesses may look and sound alike, just like a snowflake we want to be completely unique to our customers. The bottom line is that businesses that succeed are unique from their competitors in some way. This is not a bad thing, it is a good thing as it promotes completion and diversity. However, what is there out there that a business can use to stand out as being different and unique?
A uniform is a great example of something that can make a business unique. Uniforms worn by the company’s employees identifies that business with consumers. Let’s take for example the uniform of a Navy officer. The uniform of a Navy officer is different from the uniform of a Postman or a policeman. The Navy uniform has its own brand of identification. Each uniform that an employee wears tells us something about this individual because of the company that he is associated with.
It is the same in the business world. Businesses can design their uniforms in a way that makes them unique. They can do this by either style or color or both. This unique form of branding will provide the business with free advertising wherever that employee travels when wearing his uniform.