May Edelstein

May started her career in the entertainment industry in 2005, where she was the publisher and office manager to the most relevant electronic music record label in Brazil at the time - URBR.
From there she worked as Artist Manager in many international booking agencies, where she refined her tour logistics and project management skills.
After a period of working as a press agent on MTV Brasil, in 2010 she coordinated the marketing and events of a leading Import company.
In 2013 she was invited to be the first employee of a Dutch live marketing agency in Brazil, DVP. She had a key role in account and project management, acting in every project from end to end - from presenting briefing to the creative team in NL, making feasibility studies, preparing budgets, pitching projects and then leading the execution onsite. Her work also involved projects outside Brazil, as entertainment producer for the Volkswagen Media Night and Guangzhou Auto Show in 2012 and Staff and Liaison Manager for the Dutch Pavillion for the World Expo 2015 in Milan.
Next, she planned and executed the first Cashless Payment operation in Brazil for the music festival Tomorrowland Brasil 2016.
After mastering this new area she was invited to manage all cashless operations for large festivals in Brazil working as Cashless Manager and Finance Producer for the most important promoters and many international label events such as Electric Zoo (USA) and Milkshake (NL).
Because of her deep knowledge about the market leader systems, she was approached by European suppliers to work in Summer festivals in 2018 and 2019 with project management and as a crew member for many large festivals, such as Lollapalooza Berlin, Cruïlla - Barcelona, Waking Life Portugal, Ghent Festival Belgium and many others.
Apart from RFID solutions, she managed big artist operations in events such as Comic Con Brasil, in areas asstage, backstage and artist team in 2016, 2017 and 2018.
She was also the executive producer for a musical spectacle for Bradesco Management Workshop 2020. The event had more than 50 performers, technical teams, special effects, musical and artist direction, logistics and objects production and 11 presentations throughout 20 days of event.
May is currently looking for an opportunity on a global scale and can be responsible for the full turn-key solutions in events production.