Founder and CEO in Los Angeles, California
After contributing to the early development of then-Macromedia Flash and Urchin Software (now known as Google Analytics), Merrick founded Tangible Worldwide (née Lakonic). As Tangible’s CEO and Chief Creative Officer, he led technology, creative, and brand strategy for over 40% of the Fortune 50, including the Global Fortune 1. Under his leadership, Tangible served as the agency of record for Pitchfork, MTV, T-Mobile, and other iconic brands. Merrick abruptly left advertising at the height of his career to focus on angel investments following a terminal diagnosis from a rare heart condition. After an experimental surgery saved his life, Merrick dedicated his life and resources to science. As the founder and CEO of The Mega Smart Company, a new media and entertainment studio, he leads a global team of scientists and creatives dedicated to making science more interesting than science fiction.