Founder and CEO in Los Angeles, California
Merrick (mononymous) is an award-winning digital media pioneer, brand strategist, and transmedia producer. He has created renowned products and experiences for a wide variety of brands over the last twenty-plus years, including over 40% of the Fortune 50 alone. He is now the CEO of The Mega Smart Company, an edutainment studio making science fact as cool as science fiction.
Merrick founded Tangible Worldwide during the dot com implosion of late 2000. The global advertising agency (née Lakonic) served as Agency-of-Record for leading lifestyle brands such as Pitchfork, MTV, and T-Mobile.
Previously, as Lakonic, known as “The Silent Creative Partner,” the agency partnered exclusively with all of the world’s leading advertising and creative agencies. After helping develop and launch Dove’s "Campaign for Real Beauty," the agency became one of the fastest growing and trusted digital agencies in the world.
He was also instrumental in both the development and rebranding of Urchin Software (now Google Analytics) and, in the mid-90s, the then-Macromedia Flash (RIP).
Merrick was diagnosed with a terminal heart condition in 2010. Facing a 1% chance of survival, he abruptly retired from advertising. He devoted his time and resources to mentoring young entrepreneurs and angel investing — and waited for science. In 2013, an experimental surgery saved his life. Now cured, he has dedicated his life to the industry that saved it. With Mega Smart, he and a team of the world’s leading experts in media, technology, and science are reimagining Science from the ground up.