Maria Baradell

Maria Baradell is a bilingual professional with over 10 years of experience and a passion for efficiency and metrics.

In her current role as a Partner at Idea Grove, Maria supports C-level executives and others in the leadership team on various tasks ranging from administrative and office management to HR, marketing and sales.

As Director of Demand Generation at Idea Grove, Maria and her team conceived, implemented, managed, and optimized marketing campaigns. These campaigns included content creation and design, email marketing, online advertising, search engine optimization, social media, and public relations.

Maria has served as Marketing Director at SmarterSelect, a SaaS company that provides scholarship, grant, and award program management software to community foundations and other organizations, as well as Senior Digital Marketing Manager at Cytracom, a rapidly-growing and channel-only B2B technology company that provides VoIP phone systems to businesses of all sizes. At Cytracom, Maria was behind the strategy and execution of comprehensive digital programs for both of their audiences: end-users and partners/resellers.

Maria also served as Search Engine Optimization Specialist at StandingDog (now Wpromote), a Dallas Internet marketing agency offering search engine optimization, social media marketing, and pay-per-click management to B2B and B2C clients.

Originally from Venezuela, Maria has served in strategic planning and brand promotion roles for organizations including ZEA BBDO, the Venezuelan office of the global advertising agency network; and PROA Integrated Communications, an affiliate of Ketchum, ranked among the largest global public relations agencies.

Maria graduated from Andres Bello Catholic University, where she earned a bachelors degree in communications with a concentration in advertising. She is fluent in English and Spanish.