I work as a designer in a prominent Hungarian interior design firm (vagy studio), but I also do freelance design. I mostly create the individual look and image for stores of retail chains and occasionally for single stores as well. The design phase is preceded by meticulous planning.
Constant cooperation with the owners; identifying the desirable outcome and the target audience are all essential parts of the planning process. Behind every and beautiful design, there is massive functionality and technology involved: from product placement systems to planning customer movement. Only with this know-how is it possible to create well functioning and retail units.
Although I primarily do interior design, from time to time I enjoy working in other areas of applied arts. May that be furniture or product design or even graphical work or dtp, I always strive to do the given job at the highest possible standards.