The role of sales and marketing is no longer black and white. It's not just about building a brand or generating demand. It's more than shaping perceptions, expanding markets, nurturing customer relationships and building a sustainable pipeline. These days, it's also about doing more with less while maintaining profitability. It means consistently engaging the right audience with relevant and focused messages to enable conversion into solid and consistent sales.
To accomplish this effectively, it takes expertise based on a proven track record and a roll-up-your-sleeves attitude. That's what I have and that's exactly what I do.
With a 20-year track record in consulting, strategy, operations, sales and marketing, my permission-based methodology for demand generation has enabled start-ups and established corporations to gain competitive advantages and articulate unique value propositions that have resulted in sustainable profits, double-digit market share and revenue growth.
After you have reviewed www.SeniorMarketingExecutive.com and see what has been done for others, let's talk about how I can help make a difference in your organization.