Isabella Medici

Florence, Italy

The 16th was about a scarcity of possibilities, even for a Medici Princess. This 21st century is about exponential possibilities. Yet for all the abundance of this time, I am troubled by 2 trends: sedentary lifestyles and academic lethargy.

Everything is better, save for our bodies and minds sliding into disuse. Too much of both work and play is now experienced from a chair parked in front of a flat-screen. The university has become too much about the pursuit of a piece of paper, not about a rich, humanist education. And so I offer Izzy's Gym and Medici University, new hopes in a new century for our reinvention, body and soul.

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  • Work
    • Princess
  • Education
    • Medici University