I specialize in social media, content strategy, and all of the amazing points between. I've worked with a specialty sporting goods store, and in the hospitality industry for the past decade assisting in developing social media strategies that have grown accounts from brand new to over 21,000 fans. I have also worked with analytics reporting to discover overall ROI of content strategies.
I have focused my content strategy into website merchandising, managing vendors in order to acquire copy and images for our marketing and site use. I have basic knowledge of HTML and CSS, and have simplified our main navigation in order to reduce duplicate content and ease the customer's shopping experience.
I have also led the design, revitalization, and curating efforts for product information in order to better educate customers and drive customer sales following Colorado Kayak Supply's website redesign.