Meike Herzog is a freelance art director and graphic designer with over 15 years of working experience, e.g. for many international publishing houses. Today she specialises in corporate and editorial design.
"To me, the challenge of being a good designer is not realizing your own ideas of perfect design or being wildly artistic and creative no matter what.
Good design is an art of service: putting to perfect design practice what your clients and their target groups need and want. Creatively making the most out of working within a certain given frame - that's the real art of being a designer. Service orientation - but with creativity and sophistication."