Melanie Weinberger

Melanie’s all-in entrepreneurial attitude, paired with her digital expertise, has helped lay the groundwork for a growing roster of successful brand initiatives. With a true passion for engaging consumers in meaningful and innovative ways, she has led clients to launch online campaigns that unlocked brands’ hidden potential, and opened gateways for consumer interaction. Successful initiatives include launching B2B campaigns with consumer facing sex appeal, re-architecting the backend of a financial services company’s online platform, spearheading the digital strategy for an immersive retail ecommerce experience, and leading the way for a healthcare company’s first foray into interactive online help. Her digital expertise runs the gamut from social media strategy, to SEO and SEM, emerging media applications, and more.

Her personal work as a successful niche blogger in the sports and health and fitness categories, as well as freelance journalist contributing to the Williamsburg Greenpoint News and Arts publication and Launchpad Advertising blog on all things digital keeps her pulse on emerging media rooted in communications. Her embrace of fresh perspectives and organic growth, laughter, and value of teamwork makes it all a lot of fun on the way.