Mary Melchiorre

B2B Software & Technology Marketing Communications Professional. More than 15 years of experience in high-tech and software marketing, delivering marketing plans and strategies that drive results. Mary has solid experience creating integrated global marketing campaigns to generate targeted leads and position the company as a thought leader. Mary plays both a strategic and tactical role in the overall management of the company's need to drive sales and growth. Her in-depth knowledge of online marketing management strategies for social media, paid advertising campaigns and search engine optimization, set her apart as a demand generation expert. Mary's broad software and technology experience is strengthened by the fact that she has worked with VARS, consultancy, and technology partner marketing models some of these include: Microsoft, Intuit, SAP, Sage, and Salesforce.com.

She has also led marketing teams, as well as worked as part of large virtual marketing teams. Expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing, including marketing automation implementation (Marketo & Pardot), SEO, PPC, SEM and social media marketing. Market Space Knowledge: CRM (Salesforce.com, Microsoft Dynamics), ERP systems, professional services automation (PSA), project portfolio management (PPM), time tracking solutions, enterprise work management, Talent Management Solutions, Recruiting, E-Learning, Performance Management