Melissa Hobson
London
PR Consultant currently working at Cancer Research UK. Main responsibilities include:
- creating and implementing strategic media plans - securing positive, on message coverage through pro-active sell-ins, creative campaigns and news hijacking - drafting media materials - building and maintaining media relations - co-ordinating and executing media events - brainstorming and developing creative campaigns - crisis management - managing advertorial campaigns - manning press office lines - blogger outreach and engagement -
Previously Media Manager at GolinHarris PR providing PR support on a number of consumer clients across FMCG and travel.
I also love a challenge and, in January 2013, I took part in the Bajai Rally in Indonesia - attempting to drive over 3,000km in a TukTuk from Medan to Seminyak for charity (with all the pot holes, sheer cliff drops, minor collisions and things falling off our engine that any good driving adventure should involve).
In my spare time, I am an avid traveller, scuba diver and keen reader of the Fluffington Post...