Melinda is a geeky nerd who found a way to combine her love of games and her fascination with people's behavior into an award-winning expertise. Through Subatomic she’s helped companies and organizations develop interactive experiences that change behavior through play, games, and gamification. She has over 10 years of experience managing startups in the C-suite, and is an active mentor, coach, and advisor. She frequently gives workshops, guest lectures, and talks on gamification, startups, organizational psychology, and technology ethics at companies, universities, and events around the world.

Melinda has published her research in peer reviewed journals and is also on the review board for several publications. Her current project, Games in a Brave New World: The Role of Immersive Playful Environments in Re-Inventing the Future of Work and Re-Imagining Organisations, with Dr. Marigo Raftopoulos, is exploring how businesses are using or experimenting with interactive, playful, and game-inspired tools & approaches that encourage new ways to engage stakeholders in organizations – especially in a world adjusting to a “new normal” in times of climate change, socio-technical cultural shifts & pandemics.