Melissa Marie Fassetta

I love working on bringing the game to the player - whether it's literally in my video game work, or figuratively bringing branding to a general audience across industries. I'll stand in front of a room of developers to discuss strategy at local meetups, or cosplay at a convention table for 12 hours to talk about why I think this is the best thing ever.

In gaming, I specialize in marketing and public relations. This includes press outreach, branding, and customer service. While maintaining these duties I've moved to project management and have a talent for identifying and tying up loose ends in a studio.

I've worked mostly in mobile games, with some indie channels on console. I carry out marketing and pr from pre-launch through game updates, whether it's pitching, press releases, content plans, organizing events or participating in them. I also conduct post-launch analytics analysis and make recommendations for changes based on user data.

In addition to gaming, I manage branding through social media outreach. Clients I have worked with include leaders in Fitness and Wellness, the U.S. Military, Sports Training and Health and Beauty. I find that being immersed in a variety of industries helps me better recognize niche and broad interest content.

I also enjoy hula hooping, prog metal, comics, and anything that sounds like Square Enix music.