Melody Franklin is a professional Brand and Digital Strategist with expertise creating awareness and separation through the development of creative out-of -the-box marketing programs. Melody’s more than 20 years of progressive marketing experience has enabled her to significantly impact profitability and growth objectives for both profit and nonprofit organizations.

As the founder and CEO of The Execution Group(www.theexecutiongroup.com), a full service Marketing Communications and Advertising Agency specializing in digital and traditional marketing for both B2B and B2C organizations, Franklin has been retained to serve as a strategic partner to create growth, breed awareness and produce measurable results through the development and execution of innovative digital and traditional marketing campaigns.

Melody is a skillful writer who has worked as the Editor-in-Chief of both an online newsletter and annual publication with a subscription base of over 200,000. She considers herself a people motivator with strong team building, project management and teaching skills.

Melody has served as an Advisory Board Member of Own it Ventures, (www.ownitventures.com) where she provides marketing and digital expertise and assist in the strategic decision-making process for the organization’s membership drive. Additionally she is a Rutgers Business School (http://business.rutgers.edu/cueed/epi) EPI Board Alumni assisting with the development, planning, marketing and execution of post graduate events geared to arm members with programs, events and information to continue to help build and grow their businesses.

Franklin holds a BA in International Business from Fairleigh Dickinson University and is a veteran of the United States Air Force. She is working on her first book “Momma’s Pearls of Marketing” a collaboration of her mother’s quotes of wisdom applied to the world of marketing. As a regular speaker and writer on social media and digital strategy,

Melody stays focused on customers and outcomes, not the technology, leading to simple strategic conclusions .Melody has two adult children one grandson and resides in Hillsborough NJ with her dog Chowder.