Health Club Owner, Fitness Business Coach, and Fitness Growth Brand Manager in Australia
In 2003 Mel opened a health club with zero members in 2016 she can say she now owns not only her building but a larger venue and everything inside. Her enthusiastic love for the fitness industry has seen her travel and present group fitness in many different countries. She has written for magazines and helped many club owners to running successful clubs that get more feet in the door. She opened the first mens health club in Australia breaking down the barrier for men to have their own place. She has appeared on national television and presented at business conventions. Mel has developed and implemented group training programs in her club such as HIIT (TRX,CYCLE,STRENGTH CARDIO) and established a large functional training area into her club.. Both offering large and small classes deriving second income.
Mel is an early adopter to technology and is always one of the first amongst her peers to try something new and innovative. She loves to live outside the square,create ideas and concepts and loves social media. As a matter of fact over 85% of her club sales come from Facebook. She has written The A- Z Guide on running a successful fitness business, Your USP is your PSU! Her autobiography has made its way around the global network.She has a bad habit of creating ideas and concepts for club owners on how to grow their brand before they ask!! She is a non conformist and what you see is what you get. Her advantage over many in the industry that coach others is that she is still active in her club everyday hands on! She lives and works in the NOW of fitness devoting her time to the #futureoffitness and the new generation of consumer. Mel is also an Ambassador for "Brain Tumour Awareness"