Don quixote

Don Quixote as a design idea developed even during my previous work for the companies. Working with clients of different status, level of education, creative sense, and lifestyle, I realized that what I wanted to introduce by myself, creating visual identity for them, was highly relative. In fact, every time I indulged the endless, and often absolutely unhelpful debate about the harmony of shapes, about the use of color and of what it can often mean, the significance of typography for visual identity, I had the feeling that I was my own Don Quixote, that moves over and over again in the fight with the invisible and incomprehensible enemy, and which will not even touch, even if brandished weapons for 30 years. However, the design is something that completely permeates me and something I love doing, therefore, every obstacle in the way is manageable, and often turns into something humorous.