Mera Pyara - Virtual Center for child safety

Director in Ground Floor PSCA Building, Qurban Lines Lahore

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Mera Pyara – Pakistan’s Largest Virtual Center for Child Safety

Mera Pyara – Virtual Center for Child Safety is Pakistan’s largest and most comprehensive child safety and protection platform, launched by the Punjab Safe Cities Authority (PSCA). It was designed to address the growing challenges of missing persons, child protection, and vulnerability across society. Operating nationwide, the system ensures that no child, senior citizen, or person with disabilities remains unidentified, unprotected, or forgotten.

With its strong performance and innovation, Mera Pyara has gained global recognition and is nominatedamong the Top 20 E-Government Initiativesat the World Summit on the Information Society (WSIS) Awards 2026. It has also been presented at the International Association of Chiefs of Police (IACP) Conference 2025, highlighting its role in global discussions on digital policing and child protection.

A 24/7 National Child Safety Network

Mera Pyara operates as a round-the-clock national safety system, ensuring immediate response across Pakistan. It provides assistance in cases involving missing children, unidentified individuals, and victims of abuse or exploitation.

Citizens can report cases through:

  • Emergency Helpline 15
  • WhatsApp (0309-0000015)
  • PSCA Public Safety App
  • Official website and social media

This multi-channel system ensures fast reporting and nationwide accessibility at all times.

Beyond Recovery: Full Child Protection System

Mera Pyara is not limited to reuniting missing individuals. It is a complete child protection ecosystem addressing child abuse, harassment, rape, sodomy, domestic violence, digital exploitation, and blackmailing.

Unlike traditional systems, it integrates prevention, reporting, investigation, recovery, and reunification into one platform, making it one of Pakistan’s most advanced protection systems.

Unified National Data System

A key strength of Mera Pyara is its centralized data infrastructure. It is Pakistan’s first unified database for lost, found, and unidentified individuals, accessible through its website and mobile app.

This system removes information gaps, improves coordination, and increases the speed of reunification across provinces.

Advanced AI and Digital Technology

Mera Pyara uses modern technologies including:

  • AI-based facial recognition
  • Digital identity matching
  • Whereabouts analysis
  • Real-time tracking systems

These tools help identify individuals even in complex or long-term missing cases.

Along with technology, social media campaigns and digital outreach play a key role in reconnecting separated families.

Massive National Impact in 19 Months

The scale of impact is significant:

  • 125,635 total cases handled
  • 67,000 cases of missing children, elderly citizens, and persons with disabilities
  • 64,000 successful reunifications

Additionally:

  • 58,000 cases of child protection issues
  • 53,000 cases successfully resolved, including abuse and exploitation

These numbers show that Mera Pyara is not just a reporting system but a national protection mechanism delivering real outcomes.

Strong Institutional Collaboration

Mera Pyara works through a wide network including:

  • Child Protection & Welfare Bureaus
  • Edhi Foundation
  • Orphanages and shelter homes
  • Hospitals and rehabilitation centers
  • Punjab Police, Sindh Police, Railway Police, Motorway Police, and PHP

This collaboration ensures fast, coordinated, and victim-centered responses.

International Collaboration and Recognition

Mera Pyara is also linked with the International Centre for Missing and Exploited Children, aligning Pakistan with global child safety standards.

Its WSIS 2026 Top 20 nomination and IACP 2025 presentation highlight its growing international relevance as a model of digital governance and child protection.

A Unified Vision for Child Safety

Mera Pyara represents a national commitment to ensuring:

  • No child is exploited or left behind
  • No vulnerable individual remains unprotected
  • Every missing person has a chance to return home

By combining technology, coordination, and compassion, it is reshaping child protection in Pakistan.

Conclusion

Mera Pyara has evolved into a powerful national system with global recognition. Its nomination in WSIS 2026 Top 20 and participation inIACP 2025reflect its international importance.

With over 125,000 cases handled and thousands of reunifications, it stands as a strong example of how digital innovation can solve real human problems. It is not just a system—it is a lifeline for vulnerable ind