Merih Kemal Şirin

• Strategic Marketing Planning
• Product and Service Positioning
• Communication Mapping
• CRM Business Development,
• Sales Bussines Development
• Segment and Campaign Management
• Online Channel and Campaigns
• Consultant
• Entrepreneur

Current- Founder / General Manager at Akha Grup Ltd. Marketing and Business Development Counselling and Communication Agency (www.akhagrup.com.tr) . Focused on Health Care Institutions, clinics, medical tourism networks with the Etik Efekt brand (www.etikefekt.com) and SME's providing services like education and green energy.

At Universal Hospital Group as a marketing executive in charge of alternative channels and channel development. (www.uhg.com.tr)

Customer Segment and Database Campaign Management in life insurance and pension fund market at a leading company in Turkey. Participating as a team member and project leader to the companies segmentation project which is to be the first customer segmentatin project in pension ecosistem in the country. (www.ykemeklilik.com)

CRM specialist in a company which is involving with more than 300 thousand individual clients.

Exprience including direct sales, leading sales team, direct marketing, corporate internet site management and bussines development, marcom activities, loyalty programme executing, marketing research processes.

Online channel executive and e-mail campaign director.

Marketing projects executive.

Experienced in service sector including pension, life insurance, leisure, travel, tourism (www.anadolukongre.com) and healthcare.

Entrepreneur in e-commerce and online projects.