Hi, I’m Marvin — a builder at the intersection of CPG, fintech, technology, Data & AI, and maker culture.

I’m currently Chief Transformation, Data & AI Officer (CTDO) at Alpura, one of Mexico’s leading dairy companies, where I’m leading the shift to a data-driven enterprise — from supply chain optimization to sales transformation — leveraging Databricks, AI, and modern platforms.

Previously I scaled Broxel across MX/US, rethinking cross-border money and everyday financial services. I also served as CTIO of Bineo, Banorte’s fully digital bank, where we launched a mobile-first banking experience for millions of users.

Before that, I held senior roles at Grupo Lala, Coca-Cola FEMSA, Mondelēz, Santander Consumer (which acquired our fintech startup Financiera Alcanza), and Verizon, driving digital transformation, product innovation, and large-scale tech programs.

I’m also a serial entrepreneur and ecosystem driver: I code, I mentor startups, I love exponential tech, and I build maker spaces with kids. When I’m not debugging something, you’ll probably find me walking my dog, exploring food, or with a good glass of wine.

🍷 The (not-so-secret) Wine Chapter

Long before fintech, I helped kickstart Mexico’s online wine movement.

In 2010 we launched Vinos Hasta Que Se Agoten, one of Mexico’s first DTC e-commerce platforms for wine.

We then co-founded BajaWines.mx and VinoFromMexico.com to bring Baja California wines to the U.S. via importer/distributor + DTC models across 18 states.

I continue to champion Mexican wine — especially from Baja, where ~90% of production happens — through events, tastings, and collaborations, including the book México de mis Sabores (pairing Mexican wines with recipes from top chefs).

Mexico may be famous for Tequila and Beer, but I’ve seen first-hand how its wines stand shoulder-to-shoulder with Europe’s best.