Hi, I’m Marvin. I’m currently @ Broxel Fintech, and was recently the CTIO of a new Digital Disruption Bank Company in Mexico. Prior to that I worked as CxO in many amazing companies like Grupo Lala, Coca Cola FEMSA, MDLZ, Santander Consumer Bank (that bought our amazing Financiera Alcanza Startup) and Verizon amongst others.

I am a serial entrepreneur and ecosystem driver for startups, love exponential technology, coding and change management, fan of wine, beer, spirits, dogs and food, and love to build maker spaces with kids.

The Wine "unknown to many" period

Although an established tech-entrepreneur, co-founder of a couple of startups and active CxO in his day job, he has been an avid wine enthusiast for many years, and created many businesses to help establish the place in history of Mexican wine.

Together with his long time partners, he established the first DTC (Direct to Consumer) e-commerce site of wine sales online in Mexico back in 2010, with his e-commerce platform Vinos Hasta Que se Agoten (agoten.com), that quickly led them to explore and understand their passion for Mexican Wine in particular as they helped many local wineries along their online journey.

At that moment, many wine producers in Mexico did not export any wines abroad, and together with partners, they founded both (BajaWines.mx) and (VinoFromMexico.com) which entered the US market in California and established the first multi-mexican focused winery distributor, importer, and DTC /Retail portal to sell Mexican wine in the US across 18 major states, all through new online channels by navigating the complex 3-tiered system in the US.

Marvin continues to support in many ways the promotion of Mexican wine, specially the Baja California region where more than 90% of wine production happens, its history : being the first country in America truly to produce wine a bit before and after colonization, and was able to open to the US market and really understand that Mexico was a key world-wide wine contender, and these wines were actually up to par with any european wine; although Mexico was only known for its famous spirits: Tequila and Beer, and was able to host a book that paired Mexican wines with food (Mexico de mis Sabores, with 10 famous chefs recipes), as well as many articles in Wine Enthusiast, Wine Spectator, and many online blogs and influencer articles.