Martin is founder of The Strategy Web™ -an international consulting and change management company- and was co-founder of silicon.de, one of first B2B IT decision maker communities including WebTV (sold to CBS in 2006).
The born Bavarian is seen to be one of the Social Business and Social Selling experts in Europe, launched the business blogs digitalstrategie.com and shares trending "Snapshots" at his Tumblr-Blog. Apart from that, he contributed to various popular blogs like cmo.com and socialmediatoday.
Furthermore, the "Digital Brain" is an experienced IT and digital event moderator (e.g. dmexco or IAB Congress) and a well-known keynote speaker. His topics of expertise are digital transformation, digital strategy, social business, social media, digital brand management, media and advertising.