I am a B2B growth specialist with extensive experience in Sales Operations and Demand Generation, both in SaaS and Marketplaces. I have helped implement scalable processes, reporting, and tools. As a cross-functional role, I assist companies in avoiding working in silos and operating under the most efficient processes.

With over 15 years of experience in the business field, I have acquired valuable knowledge through team working and facing several challenges. I specialize in designing and implementing sales processes, reporting sales KPIs with business context, and managing demand generation teams focused on the best market niches through outbound strategies. I bring a mix of strategic thinking and a hands-on attitude to all my work.

In terms of management, people have praised my leadership abilities. I excel at driving sales governance, C-Level and board reporting, stakeholder management, and coaching my team to deliver their best performance.

In the technical realm, I am proficient in CRM reporting, including building reports and dashboards. I also have expertise in CRM implementation and migrations, specifically in data and entity models. Additionally, I am skilled in CRM setup and maintenance, including alerts, workflows, formula fields, validation rules, and more. I am well-versed in Marketing Automation, encompassing lead scoring, email cadence setup, and aligning sales pipelines.

When it comes to databases, I am experienced in their management, maintenance, auditing, and enrichment. I am adept at accessing data through various platforms such as Iberinform (Spain), Corporama (France), DueDil (UK), Credit Safe (The Netherlands), Zoominfo (USA), and D&B Hoovers (European level).

In terms of tools, I am proficient in Salesforce, Hubspot, Pardot, Bloobirds, Pipedrive, Sales Navigator, Aircall, Lusha, Hunter, Tableau, Quicksight, and more.

I enjoy spending time with my family and friends. I have a passion for cooking and exploring wineries. Whenever possible, I love to travel and immerse myself in different cultures. I am a continuous learner and avid reader, always driven by curiosity.