Matt Hackett

Matt Hackett is the brand strategy and marketing lead at Tumblr, applying an engineer's approach (having previously been its engineering lead through a year of explosive growth) to telling the story of Tumblr and its global creative communities. Previously, Matt was Lead Architect at BlackBook Media, playing a key role in that company's transition from a predominantly offline culture magazine to a valuable, API-driven web and mobile property. In addition to almost ten years as a technologist, Matt has spent time at several alternative arts organizations like apexart, e-flux, and iCI and has a keen personal interest in the effects of technology on contemporary creative practice.