Michael Capiraso
Business Executive in New York City, NY
Michael Capiraso
Business Executive in New York City, NY
Michael Capiraso of New York City is an accomplished business executive in the sports and athletics sector. Michael is deeply passionate about the benefits of exercise and has spent much of his career working with brands and companies he believes in.
As a transformational leader, Michael is known for developing strategic plans to drive growth for his partnered companies. He fosters innovation through cohesive team dynamics. He successfully doubled revenue as the CEO of New York City Road Runners, created a five-year plan to double income as the Chief Marketing Officer for Cole Haan, and helped modernize the NFL's branding elements as the Vice President of Marketing.
Michael's passion for running and fitness defines his personal life, too. He has been prominent in the city's business, sports, and running circles for many years. Running is more than just a hobby for Michael; it's a lifestyle. He has completed over 30 New York City Marathons and held key executive positions, including CEO and President, at the New York Road Runners (NYRR) for eight years. During his tenure as CEO of NYRR, Michael Capiraso was instrumental in the organization's growth and expansion. He doubled its annual revenue to $100 million, introduced new programs and initiatives, and established the NYRR Run Center to promote community engagement.
His innovative One For You, One For Youth campaign partnered with New Balance to donate running shoes to youth in the Rising New York Road Runners program. Additionally, he forged strategic partnerships with major brands like TCS, New Balance, Gatorade, UPS, and AirBnB.
Before his time at NYRR, Michael Capiraso's career spanned several prominent roles in the sports industry. He served as a media consultant for Major League Baseball and updated branding strategies for the National Football League. He also worked with Cole Haan, a Nike subsidiary, developing strategies to boost revenue and broaden market reach.
Michael's latest endeavor includes joining the advisory board of Still I Run, a leading non-profit focused on using running to support mental health. His role in this organization aligns closely with his values and experiences, reinforcing the mission of supporting mental health improvement through the power of running. Additionally, Michael has been practicing Transcendental Meditation since 2023. It significantly improves mental health by reducing stress, anxiety, and depression.