Michael Horn

Agency leader in multi-channel campaign analytics and media strategy for U.S. and Global clients with annual advertising budgets greater than $100 million. Expert at identifying and communicating emerging opportunities and competitive challenges for senior executive audiences. Achieve high ROI ratios through modeling and simulation of target segments, media mix, and messaging to maximize cross-sell, up-sell, and total customer lifetime value. Lower cost of consumer acquisition and maximize retention with strategic application of integrated segmentation, sophisticated targeting, and multivariate testing. Drive strategic innovation and agency new business through development and presentation of case studies and POVs.