Michael Lefante

With marketing expertise across industry sectors as diverse as publishing, charities, education and software over the past 16 years I consider myself to be a seasoned marketing professional. Furthermore, with experience of working within a range of media channels such as TV, radio, direct response marketing, PR, Outdoor, and more recently online marketing I have a great deal of understanding of how each of these can and should be integrated to improve brand positioning, awareness, share of wallet and customer lifetime value.