Michael currently leads AT&T's measurement activities for its paid media marketing programs to improve acquisition, growth and retention of wireless and wireline customers.

Prior to Walgreens, Michael worked with many leading marketers either directly (ie: Microsoft, Qualcomm, The Hartford, Walgreens) or on a consulting basis (eg: Pepsi, Nabisco, Pfizer, Tropicana, Nortel, Symantec) to provide insights into effectiveness of marketing and customer experience programs.

He is passionate about building analytical and measurement driven marketing cultures.