Michael Nash

Things are these days how are you going to get to your target audience and who is your target audience for me what that meant was as it was as you mentioned Jerry I do trained in pediatric. Dentistry and orthodontics and in pediatric dentistry from 77 to 79 at Emory University in Atlanta and and orthodontics immediately after my interest specifically was to provide orthodontic. Care for children and teenagers that was and still is my specific target audience I was not interested in treating ortho surgical cases other adult multidisciplinary. Cases that was not something I focused on so when I had my plan the plan was to focus on it specifically and frankly in Georgia in general no one really had carved out that particular. Niche and is" which I mentioned to me quite a few years ago everyone needs and match and without a niche it's hard to decide exactly how you going to focus and being scattered. Is certainly not a good idea of focus the other thing in starting your own business orthodontics or anything else is office location I think you'd agree Jerry that that is critical we know and. And and and I think the things you've raised bringing money to the table to get you through the first three years is an important one pretty hard to do it to me no banks cannot.