Michael Cervantes

My name is Michael. I graduated from University of California, SantaBarbara with a bachelor degree in Psychology. After 5 years working as a Media Planner and Buyer, I have solid experience in research, reporting, media planning, negotiating, mentoring and training.

I am proficient in applications such as InDesign, Photoshop and Illustrator. My background includes both general and Hispanic Marketing on a variety accounts such as DHL, Molina Healthcare, Banamex USA (Citigroup subsidiary), Kool Smiles and Remy Martin. I have gotten the chance to play a key role with a global team within 3 regions (EMEA, LATAM and APAC) and worked closely with the client to offer digital POV’s and proactively evolve the brand’s digital strategy. I am a left-brained and right-brained thinker who can marry creative concepts with media strategies.

Recently, I worked for Wave-bit as an account executive for the North-East Region. With my skills from training courses, I developed many agency contacts which contributed much to development of new customers and maintenance of current customer base.

In my position as a Senior Associate, Digital at MEC, a typical day consisted of any of the following: reporting, media planning, vendor meetings, managing insertion orders, activation, optimizing digital media campaigns, reconciliations and A/R & A/P. My experience at MEC has taught me to be detailed oriented as well as how to efficiently manage my time. I’ve gotten the chance to work with great individuals who are very helpful and supportive.

“I am currently looking for new opportunities in a couple of specific functions and industries.”

Michael Cervantes
Brooklyn, NY 11217
Freelance Digital Strategist
310 476-5409