Michael Clawson is ‘Chief Fish’ at Big Fish Creations, an advertising and digital media company in the Sierra town of Graeagle. His background began in Silicon Valley when Apple Computer and Adobe Systems first made their mark in Desktop Publishing. He was introduced to interactive media early in his career, transitioned to production artist, and later, creator and lead principal of an Interactive Department at a major advertising agency. Specializing in branding across multiple media platforms, his diverse repertoire includes a hybrid combination of designer and developer with emphasis on graphic design, branding, photography and communication. Michael is also a published author and often writes about iPhoneography and creative editing.