Michael Cowen

Johannesburg, South Africa

Hi there, I help build brands in a digital world.

Here is what I love about what I do:

  1. That business is about making real human connections that count – and last!
  2. The collaborative economy is changing how we work and buy things.
  3. Brands are struggling now that people get stuff from other people have to change.
  4. Understanding people (customers and staff) is more important than creative ideas.
  5. Digital is focusing our efforts and ROI, making marketing a more honest, relevant craft.

I help brands by following the following framework:

Step 1: The creation of a powerful brand story that captures, stirs, stimulates, and engages with peoples imaginations.

Step 2: Supported by the brand story through a branded customer experience at each touch point that you touch.

Step 3: Spread through the brand story through a data driven performance marketing framework that is driven by a real ROI and the insights of one.