Michael's approach to humanizing the design process begins with translating unmet customer needs into product strategy. Through synthesis Michael conducts research, designs diagrams, and builds prototypes. Exploring the connection between experience and meaning in an accessible manner allows Michael to shift thinking and focus on meaningful and connected strategies for products and services so that his design work may connect with people in a more meaningful way by gathering audience data to gain insights into how people live their lives.

Each company needs to have a clear understanding of the key emotional connectors that tie audience to product. Michael's techniques have been proven to uncover connectors in order to inform a company’s overall business strategy while strengthening the ties between products, brands and audience for many breakthrough product experiences many of us have grown to know and love such as iCloud, iTunes, and the iLife suite of apps.

Investigating the boundaries between retail technology, identity construction, object narrative and the connected self, Michael is also Design Partner @dariusdesign.