Michael Dattolo

Michael Dattolo is a Senior Reputation Executive at NetReputation.com, based in Sarasota, Florida. He has spent the last five years helping individuals and businesses manage their online presence. With a background in customer service and inside sales, he brings a clear and focused approach to his role, working closely with clients to develop effective digital reputation strategies.

Over the years, Michael has built strong expertise in online reputation management and Search Engine Optimization (SEO). His ability to communicate complex solutions practically and straightforwardly has earned the trust of clients across various industries, including real estate, financial services, healthcare, construction, consulting, retail, technology, cryptocurrency, hospitality, private equity, and nonprofit organizations. Whether clients are starting fresh or recovering from negative press, he delivers solutions that support their long-term goals.

Mike Dattolo handles a range of services, including content removal, creating positive and relevant content, and continuous reputation monitoring. He also helps clients address damaging publicity with tailored public relations and crisis management strategies. His focus remains on helping each client protect their brand identity and maintain control of their online narrative.

With each project, Michael takes the time to understand the client's needs and crafts a personalized approach. Some clients may need enhanced visibility through SEO, including on-page optimization, link building, and technical audits. Others may require a mix of new content and strategic removal efforts to restore public perception. He ensures that every solution aligns with the client’s objectives.

Before joining the company, he worked in retail sales, where he received multiple performance awards. He has also participated in background roles for a feature film, a streaming series, and an independent web project.

In addition to his professional work, Michael has contributed to global relief efforts and volunteered locally in soup kitchens and beach cleanups, demonstrating his commitment to service.

Michael Dattolo continues to play a crucial role at NetReputation, providing clients with the support and guidance they need to strengthen and maintain their digital reputations.