Michael de la Guerra

Michael de la Guerra is a freelance writer and copywriting conversion engineer living in Los Angeles. He helps businesses communicate their message on a grand scale. Under the name Michael Lopez, he was featured as a case study in The Harvard Business Review, published in The Huffington Post, was banned from writing for Buzzfeed (long story), and featured as an expert in Fast Company, The Wall Street Journal, and more.

As the head copywriter at Conscious Copy & Co., Michael worked on some of their highest converting campaigns, for some of their biggest clients, including Brendon Burchard, Joe Polish, and dozens of others, across dozens of industries, including legal, real estate, functional medicine, contracting, healthcare, consulting, and more. He's ghostwritten for NFL players, multimillion-dollar entrepreneurs, and household names in business that he's bound by NDA to never speak of.

He spends his free time on screenwriting, filmmaking, and traveling the world taking pictures. Because of this, his entrepreneur friends dubbed him "The Most Interesting Copywriter In The World" (though he still has a hard time accepting this moniker). He lives in Los Angeles, where he's working on his first novel, with his cat Romeo.