Michaele Samaniego

I'm a skilled marketing professional: I have a firm understanding of goals & objectives – and I'm active in the day by day management of the plans execution.

I can easily review & digest client input documents and work well with creative resource and understand creative requirements and details that impact on the execution of a plan (ad specs, development of ads, deadlines, etc.).

I'm comfortable with Adobe Dreamweaver, Photoshop, Illustrator, Flash and any other design suite software in order to make graphic design edits for email campaigns, landing pages and marketing collateral and ensure email campaigns optimization for multiple email clients and CRM system integration.

I can manage the email campaign process full-circle, from definition to development to deployment to reporting: I can improve email campaign and communication vision by testing and optimizing both new and existing lifecycle and promotional email campaigns that drive conversion, retention and reactivation of members and subscribers.

I can think strategically about online consumer and email behavior and the need to execute email campaigns tactically with precision. I can master media analysis, perspective, strategy, planning, execution and post-buy review for clients.

I've developed skills in writing objectives, strategies & tactics: I can recognize the need for measurement & reporting against the successes/weaknesses.