Michael Fertik

Mr. Michael Fertik is the co-author of Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier. Exploring the new opportunities afforded by the advent of social media and Web 2.0, Michael Fertik also points out the hidden dangers and questionable legal ground of these uncharted territories. Today, Internet users must actively safeguard their reputations and online privacy. Even if a company provides an incomparable level of service, one jealous rival or unsatisfied customer can generate numerous negative accounts and Michael Fertik endeavors to demonstrate the steps necessary for personal protection. Wild West 2.0 was hailed as an invaluable resource for the modern Internet user, and an excellent companion to the services offered by Michael Fertik’s company, ReputationDefender. Since founding ReputationDefender in 2006, Michael Fertik has helped establish the company as a leading authority in online privacy and reputation management, forging the field as the need for its services continues to rise. Through a wide range of products, ReputationDefender and Michael Fertik equip individuals with the tools necessary for personal privacy and accurate online reputations. In addition to serving as the Chief Executive Officer of ReputationDefender, Michael Fertik sits on the Internet Keep Safe Coalition’s Advisory Board and travels around the world as a proponent of taking proactive steps to protect online identities. Michael Fertik has appeared on Fox Business the CBS Early Show, Good Morning America, BBC, Wall Street Journal Digits, and the Today Show, and was featured in a number of publications, including The New York Times, Forbes, Newsweek, the Wall Street Journal, and the ABA Journal.