Michael Jefferson

As Executive Creative Director, R/GA San Francisco, Michael leads the team of experience designers, visual designers, and copywriters, charting the course for the fast-growing West Coast office with the mission of elevating global brands through connected stories and systems.

With over a decade of product design, service design and content development experience for brands such as GE, AT&T, Microsoft, Qualcom, Disney, Sprint, and William Sonoma, Michael has been a pioneer in digital services, devices and platforms. Prior to joining R/GA in 2011, he helped grow the interaction design and design research practices with frog in New York and San Francisco as well as opening satellite presence, frog Sydney.

Michael earned his Masters from NYU's Interactive Telecommunications Program with a Dean's Fellowship. As an adjunct at NYU, Michael has also taught graduate level courses in rapid prototyping and been a guest lecturer on design research. When he is not at work, he can be found somewhere off the Northern California Coast in a kayak looking for whales.