Michael Reid
Melbourne, Victoria, Australia
I'm the founder and Artistic Director of ICONPATH Curated Experiences – creative ideas, beautifully designed for live events, exhibits and attractions.
Our fascination with what makes a great experience (not just a good one) has shaped our design philosophy that balances Narration, Exploration, Diversion and Immersion to create contemporary experiences with timeless appeal.
Over the past 15 years our concepts have been seen at world expos, museums, theme parks, shows and conferences all around the world. During that time, I have worked with some of the world’s most iconic brands and events including Cirque du Soleil, Disney, Expo 2010 Shanghai, Mercedes-Benz, The Simpsons, Google and Sydney Opera House. In 2011 I was the Associate Artistic Director / Producer of the Opening Ceremony of Rugby World Cup New Zealand for David Atkins Enterprises.
If you’re looking for the perfect blend of unexpected ideas, I’d love to hear from you.