MICHAEL McLAREN

I am a multi-disciplinary creative based in Circle Pines, Minnesota with over 20 years professional experience in senior creative positions at big agencies and smaller in-house departments, as well as working on my own as an independent creative.

My focus is on the people my work ultimately serves, Human-2-Human. My mission is to communicate ideas in ways that are meaningful and matter to my client's customers, by first trying to understand their behaviors in context with the problem I'm tasked to solve."Why?" is my favorite question. "Why" gets you to where the real opportunities for innovative change lie.

Experience in: Creative strategy, concept development, interactive and digital media, consumer packaging and packaging structural design, brand strategy and engagement, strategic corporate identity design and development, marketing communications, environmental graphic design (EVG), experiential, POP/POS and trade show design, motorsport liveries and sponsor-based visual systems, scratchbuild prototyping, traditional print production and printing technologies, print collateral, publication design, signage and copywriting.

Recently Completed: Sponsor-driven visual system for Indy 500 entrant, Lazier Partners Racing.