Michael is an experienced executive with pattern of success in large businesses

and start-up companies.

Co-author of 42 Rules for B2B Social Media Marketing, he has 15+ years experience in pre-IPO and Fortune 500 high-tech organizations as a business leader and technology and marketing manager. Accomplishments include 2500% ROI on a social media promotion, growing and sustaining premier telecommunications and network management companies. He has direct experience in social media, product marketing, product management, technical marketing and training. Significant speaking experience in Europe and the US for groups up to hundreds.

Michael is a member of the Society for New Communications Research; he teaches sessions and consults with various groups, large and small, on how to approach social media situations including community, marketing campaigns, Facebook, Twitter, LinkedIn, blogs and ROI of social media.

Specialties: Social Media
Content Marketing
Product Management
Product Marketing
Training
Consulting
Technical Marketing