Michael Shoniker
Entrepreneur Business Owner and VP of Investment Partnerships in Charlotte, North Carolina
Michael Shoniker is an established executive based in Charlotte, North Carolina, with over sixteen years of experience in retirement planning, private equity, business consulting, and wellness entrepreneurship. He currently manages 401(k) Client Relations. He serves as the head of Participant Education at Innovative Capital Solutions, where he brings a comprehensive understanding of the retirement plan landscape to clients seeking guidance. His ability to communicate financial strategies in an approachable, educational manner enables him to build long-term relationships based on trust and results. Michael Shoniker has long been recognized for his commitment to excellence, delivering consistent value across every venture he undertakes.
In his additional role as Vice President of Business Development at Innovative Capital Solutions, he works closely with financial advisors who serve high-net-worth clients. He focuses on distributing alternative investment opportunities through custodians such as Charles Schwab. These private equity investments span sectors such as infrastructure and real estate development, reflecting his expertise in helping clients diversify their portfolios through growth-oriented strategies. By understanding investors' goals and risk tolerance, he can align them with opportunities that provide both stability and upside. His attention to market trends and advisor partnerships makes him a pivotal figure in the investment community.
Beyond finance, he operates a premier float therapy spa in Charlotte dedicated to providing clients with an effective method for stress relief, recovery, and mental wellness. The spa uses specially designed pods filled with a high concentration of Epsom salt, creating a buoyant, gravity-free experience. This therapy has proven effective in alleviating chronic pain, supporting those with PTSD, and enhancing athletic recovery. His decision to invest in this business reflects a holistic approach to wellness and a belief in the value of therapeutic innovation. His float spa has become a sanctuary for people seeking rest and rejuvenation in a fast-paced world.
His career began with a standout performance in the sales division of a major Fortune 500 company, where he became a ten-time President’s Club recipient and ranked among the top five salespeople nationally multiple times. His drive, empathy, and product knowledge helped him rise quickly through the ranks and gain a reputation for delivering outstanding service.