Michelle Edgar
As the director of brand partnerships at Warner Bros. Records, Michelle Edgar is in charge of developing revenue-generating 360 degree strategic partnerships that align Warner artists with entertainment and media franchises and commercial brands. She works to connect the power of artists and their music and reach with corporate brand partners by crafting unique and innovative music programs across categories from consumer packaging, beer/wine/spirits, technology, fashion, automotive and travel. With a diverse roster of Warner artists, Michelle has built strategic partnerships for artists including The Black Keys, Theophilus London, Gary Clark Jr., Kimbra, Josh Groban, Outasight and Common. She is responsible for securing opportunities tied to tour sponsorship, commercial licensing, product placement in music videos, event bookings and digital download programs. She has created music partnerships with brands such as Bing, Southern Comfort, Coca-Cola, Pepsi, Jeep and W Hotels.
Michelle also is founder/executive director of Music Unites, a non-profit dedicated to bringing music education to underprivileged children in underfunded inner city school systems. We work towards transforming inner city landscapes by empowering urban youth through music. The charity's goal is to connect people through the universality of music by providing communities with opportunities for a rich musical experience. This is achieved through music education programs and by offering established and emerging musicians performance opportunities in a variety of venues and locations, including schools, where they act as mentors to the students.The current initiative that we are working towards in NYC is the "Music Unites Five Borough Youth Choir Campaign" which aims to launch after school youth choir programs in schools in each of the the city's 5 boroughs.